Insights
Ideas you can put to work.
Clear, practical articles on digital marketing, affiliate partnerships and measurement — written to be useful, not to sell.
All articles
Building a Digital Marketing Strategy Around Business Objectives
A practical framework for connecting digital marketing activity to the business outcomes it is meant to support.
Measuring What Matters in Digital Campaigns
How to choose campaign metrics that inform decisions, avoid vanity numbers and keep reporting honest.
How Brands and Publishers Work Together
What a healthy brand–publisher partnership looks like, from program terms and creative assets to communication and compliance.
The Role of Analytics in Marketing Decisions
Analytics is most useful when it answers a question someone needs to act on. Here is how to set it up that way.
Have a question we haven’t covered?
Send it our way. It may become the next article — and we will reply to you directly.